What has been the role of international trade in the development of Essay

What has been the role of international trade in the development of China in the past two decades - Essay Example Hence the people who were a victim of such social conflicts since two generations had a hope to prosper themselves despite of a weak economy caused by high inflation and their distorted homeland and transportation links. Therefore the Soviet example was embraced as a new political and economic model. Hence in early 1950's a new reconstruction program was taken up in economic and social areas. The new leaders were focused to restore economy, rebuilding war damaged areas and implemented leaderships in women, labors and other mass organizations as well. All this was done and attained through the control of politically loyal government sectors. In 1958, Mao announced a new economic program called "The Great Leap Forward" which was aimed to prosper the economy through industrialization and agricultural productions. Though The Great Leap Forward was not that fruitful the Chinese didn't lose hope and still worked hard to strengthen their agriculture and industry sector (OECD [1], 2006). It was in 1979 then when China rehabilitated and opened its economy and adopted more pragmatic approach on political and socioeconomic matters. This economic transformation had a reflective impact not only in China but on the world too. From the last two decades China has implemented market - oriented reforms which resulted not only in the largest reduction of poverty but also attained fasted growth in income levels as well. As a fruit of this hard and headstrong labor China today is the fourth largest economy in the world and has sustained an average economic growth of over 9.5% for the past 26 years. In 2006 its US $ 2.6b trillion economy was about one-fifth the size of the US economy. However by the late 1980s the economy was worked up with increasing rates of inflation. Due to which Austerity Program was introduced by the government of China by the end of 1988 (OECD [1], 2006). In early 1990s China's economy regained momentum. Deng Xiaoping a dominant leader of that time, in early 1992, made a series of political pronouncements designed to revitalize the economic reform and hence 'Social Market Economy' was formed. This resulted in a 10 year plan in the political system with bolder reform of the economic system. China is the world's most populous country. It is one of the largest producers and consumers of agricultural products. China is among the largest producers of rice, corn, wheat, soya beans, vegetables, tea and pork. And its major non-food crops include cotton, other fibers and oil seeds. Over 40 % of China's labor is engaged in agriculture though only 10% of the land is suitable for cultivation. Due to which its GDP contributes 13% because of agriculture. According to a survey China's cropland area is only 75% of the US total but still produces 30% more crops and live-stock than the US (Guo, 2006). Industry and construction comprises of 46% of China's GDP. Iron, steel, coal, aluminum mining, ore processing, machinery, textiles, apparel, cement, petroleum, fertilizers and chemical are foremost industries of China. Consumer's products have a wide range including toys, electronics, foot wear, automobiles and telecommunications. China's strength as an export-platform has contributed to increased incomes and employment. About 40% of GDP is the stases-owned sector. The chief driver of China's rapid economic growth is governed by the exports. For this China has pursued policies such as fostering development of foreign invested factories. Foreign invested factories assemble imported materials (components) into consumer goods for export by

The Problems in International Marketing Communication

The Problems in International Marketing Communication Whether its a manufacturing company or service company,Communication is a very crucial element its marketing process. This is clear in the definition of Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large [1]. Marketing communication is also considered as one of the four most important elements in every marketing process, the 4 Ps of the Marketing Mix. The 4 Ps are: Product, place, price, promotion. . Every company specifies the product or service it wants to sell product, where these products are delivered place , how to set a price price, and how to promote its products promotion. Marketing Communication falls under the promotion category. Three vitals roles fall under it: providing needed information and elaboration on a product, persuading target customers of a specific brand, and encouraging them to take actions and buy their products. It serves both types of customers: existing customers, and prospective (potential) customers. It serves the existing customers by maintaining relationships with them. This can be done by database systems for customers and direct selling. Marketing communication serves the prospective customer by communicating the information and advice this customer needs. Such information are like: cost of the product or service, specific features, benefits and functions [4]. Elements of the communication mix: Below are some ways to communicate information: Medium Explanation Advertising A paid insertion of a message in a medium Public relations the planned and sustained effort to establish and maintain goodwill and mutual understanding between the organization and its publics( users, potential users, and employees) Sales Promotions Activities done to attract customers and boost temporary sales. Examples: the buy one get one offer, distribution of free samples. Personal Selling Face-to-face communications between buyers and sellers Telemarketing Taking orders by phone (inbound), Selling through phone or teleselling (outbound) Ambient Advertising Messages places on items such as bus tickets, stamp franking, till receipts, petrol pumps, and so forth. Any message that forms part of the environment Press Advertising Any paid message that appears in a newspaper or magazine TV Advertising Commercial messages shown in breaks during and between TV programs Database Marketing Profiling customers on to a database and sending out personalized mailings or other communications to them. Example: Sukar.com sends emails with pictures of products and price offers. E commerce Use of websites to promote and sell products Corporate Identity The overall image that the company projects; the companys personality Branding The mechanism by which marketing communications are coordinated Off-the-screen selling Using TV adverts linked to inbound telephone operations (taking orders by phone). Also, home shopping channels such as QVC. Figure 1 Source: Blythe J. (2006) Essentials of Marketing Communications, 3rd edition Figure 2 Message channel Advertising media and/or personal sales force Encoding: Message translated into Appropriate meaning Noise Competitive activities, other salespeople, confusion, and so on Decoding Encoded message interpreted into meaning Information source Marketer with a product Feedback Evaluation of communications process and measure of action by receiver Receiver Action by consumer responding to decoded message The senders culture (A) The receivers culture (B) Source:Cateora P, Graham J. (2008) International Marketing [ 3 ] The Challenges of International Marketing: Cultural Diversity: Marketers need to develop understanding and empathy with their target audiences. Marketers need to assure that customers receive their messages without any altering of the meaning intended in the first place. Meanings of words can be denotative or connotative. Denotative means: having the same meaning for everybody. Connotative means: having a meaning which is unique to the individuals. The customers opinion of the advertisement is subjective. Strawberries mean the red small fruits. For some people, which are allergic to strawberries, it means allergy and disease. This is easy when the marketer and audience share the same background and outlook. [2]. In international marketing, , the audience customers are diverse, the same message can be understood differently from one to another. So, the message has to be clear enough to be understood by almost all types of receivers. Only 30% of communication used words. Examples are: numbers, space, artifacts, and kinetics. If the company is international, then their audiences are from diverse cultures. A message might resemble a meaning in a country and a very different meaning in another country. For example: the sign of the thumb and index finger circle means OK in America. In Brazil, on the other hand, it is considered a rude gesture. So, if a marketer is targeting Brazil and America at the same time, he/she should use unique advertisements for each country. Toyota introduced the Prado SUV in China. The names sounded the Chinese word for Rule by Force. It reminded the Chinese people of invasion by Japan 1937. It was not a nice memory at all. [3] Production and Cost Limitation: A challenge that faces international marketers is that they have to be as creative as possible, especially when there are severe production limitations. Some magazine papers in some countries are made of severely poor quality. A product like a shampoo might have to depart from the print media if it is of low quality. In Egypt, the poor quality billboards and poor-quality televisions have led big companies like Coca-Cola to advertise their products on boats that sail along the river. Direct Mail In Southeast Asia, printed press is not widely used. Thus, Direct mailing databases form a basis mean of advertising. Any international company that wants to market in Southeast Asia needs to use the Direct Mailing pattern. The problem about it is that the sender has to pay only a part of the mailing fee. The receiver has to pay the rest. The Challenges on the Marketing Message: An information source an international marketing executive that has a product message to communicate. Encoding converting the message from the source to the receiver. The message is transmitted to effective clear symbols. Themessage channel the sales force and/or the media that transfers the coded message to the intended receiver. Decoding The interpretation and understanding by the receiver. Receiver The targeted customers. Feedback The customers opinion on the message. He gives it back to the information source. Noise any external obstacles that hinder the communication process: physical and non-physical competitors, other salespeople, and confusion) What is obvious from the above figure is that the message starts from a point and ends in it. The message is produced by the information source the sender. Then it is encoded into an appropriate meaning. After that, it goes through a message channel: advertising media, personal sales force. Later, it is interpreted into meaning. Then, the receiver responds to it. Afterwards, the receiver evaluates the communication process feedback. Finally, the feedback is transferred to the information source. This is the flow of the international communication process. The noise is any external obstacles that come in the way of any of these steps. It hinders the transfer of the message. Any problem that affects any of these steps will affect the correct understanding of a message. A problem with the information source: The marketer is supposed to know the needs of the international target market ex: The whole world , and not limit them to the needs of the national market ex: USA. A good example is the mobile phone industry. If a company is doing well with selling luxurious mobile phones, it doesnt necessarily mean that it has to do well in selling the same phones in another country. The first countrys market need is luxury Ex: Qatar, while in the other country is it only communication Ex: Syria. Such problem can happen if the information source or the marketer relies on the self-reliance criterion (SRC). The information source might depend onhis own markets success and assumes it will succeed in marketing to other countries. If it sells well in one country, it will sell in another [3].Clearly, this assumption is definitely wrong. Also, general lack of knowledge of the target markets need will result in sending a wrong message through media or personal selling to the existing of prospect consumers. Encoding A marketer for certain relaxing drug chooses the white color for an advertisement, assuming that it has a relaxing effect. Patients might relate it to hospitals this will have a negative effect on buying the medicine. Thus, to transfer the correct message, all factors relating to the target market have to be taken into consideration. In the United States and Canada, Toothpaste is important because healthy teeth are perceived as important. In European countries, on the other hand, it is mainly used for breath control. So, an advertisement of toothpaste for European citizens has to stress breath control instead of healthy teeth. 3-Â ­The Message Channel The channel has to be carefully chosen to assure the message is delivered and understood by customers. Sending messages through internet means, there has to be a reading role from the receivers side. If the medium internet is used for an intended market in which there is a lot of illiteracy, the message will certainly not be understoodby those intended customers. The language For advertising for a product on TV for instance, the language of the audience have to be considered. If the advertisement reaches countries in the Middle East, they have to be translated to the Arabic language to assure proper understanding. This is not applicable on all products. For instance, Arabic is the spoken language in the Middle East in a lot of industries. At the same time, English is used in the technical industries in the Middle Eastern countries. So an advertisement in the technical field requires using the English language, even if it is intended for Middle-Eastern customers. Decoding Chevrolet launched a brand name for a car model called Nova. It means New Star. According to the Spanish language, on the other hand, Nova means It doesnt go. Another similar example is Coca Colas Come alive slogan being decoded as Come out of the grave. [3] Although Europeans and American speak the same language, but their perception and way of thinking is different. An ad transferred from the United States with an American Celebrity standing atop a mountain with a Lipton teas mug didnt make sense for East Europe citizens. [3] So, Errors at the receivers side are mainly due to: Improper message because of improper knowledge of use patterns Poor encoding (building a messages meaning) Poor media selection. The wrong mean for the wrong message. Poor decoding by the receiver Least possible bad luck Ex: When The Paris government didnt get along with the attack in Iraq in 2003. A lot of French products were boycotted. Frenchs Mustard was mistaken for being French, while it was named so after its founder Robert French. It was accidently boycotted along the other French products. Feedback As much as delivering the message correctly is important, acquiring feedback is important. Companies have to do surveys and research on how effective was the responding to its marketing messages to decide whether to carry on with them or not. If the feedback of receivers was not taken into consideration, this will allow the same mistakes to be carried on again and again. A detailed research with causes and effects of factors regarding the marketing messages on the customers is very essential and important. It will assure success in the future messages. Media Limitations and Personal Selling: An international marketer might be forced to use other promotional means if he/she is exposed to media limitation. In Italy, a television commercial for instance is limited only to 10 showings a year, and with no exposures closer than 10 days. [3] This will definitely hinder the use of advertising and the marketer is forced to look for other promotional means. In Latin America because of media limitations, Coca Cola and Pepsi-Cola shifted to carnival trucks. Carnival truck make frequent trips to rural villages to promote their products. The carnival truck stops in a village, gives a TV show about them for a low admission price. The price is an unopened bottle that is exchanged for a cold bottle and also for a coupon for another bottle! These kinds of promotions attract customers widely, and are considered aw ways to deal with media limitations. Studying of the behavioral habits of an intended market produces positive results. This strategy was done by Nestle in France. A lot of French take off for a long vacation in the summer time, taking all their family members in the car heading to campgrounds. Nestle, as a result, provided rest stops along highway for changing and feeding babies. This strategy allowed the French people to be aware of the samples of Nestle diapers and food products. By that, it branded its name by sampling and promotion. Local Laws: -May not permit premiums or free gifts be distributed. Some countries may control the amount of discount given at retails -Permits for all sales promotions. A waste of all the promotional strategies that are undertaken in other countries in which it is legal it will affect personal selling negatively Challenges for international emailing marketing: Message form: The amount of message that works in one country doesnt necessarily work in another. In USA, it is common to post main headlines of articles with the links to the full article. In other countries, like the Middle East, customers expect to see the full article. This depends on how the consumer is used to receive knowledge. -Personalization and salutations: Examples: Dear John, Dear Saraetc. In US, the use of salutations has a positive effect on the recipients. On the contrary, other countries consider it as invasion of privacy and people of this country dont feel comfortable receiving emails with salutation. -Local norms: There are many norms that cant be predicted if you are unaware of local norms. For example, in the U.S. its quite common to post prices exclusive of tax. In some other countries, this is simply not done and may even be not allowed by local law. In France, its common to ask recipients to print out a form and fax it back, whereas in many other countries this would be considered absurd. -Local laws: The most obvious laws that apply to international e-mail are anti-spam requirements, some countries may have additional laws and requirements for doing business electronically, especially related to privacy and use of personal information. -Send time: When to send is another important question. Countries have different time zones depending on their geographical location. While 3 pm Canada timing is an appropriate time to send emails for customers, it is a very inappropriate time in countries on the other side of the world. [4] -Stereotypes and marketing communication: First to define stereotypes: It is a commonly held popular belief about specific social groups or types of individuals. The concepts of stereotype and prejudice are often confused with many other different meanings. Stereotypes are standardized and simplified conceptions of groups based on some prior assumptions. Sometimes, there are certain perceptions or ideas people relate to a specific country, and these ideas might be wrong. For example: If an Egyptian company is advertising for a perfume with a drawing of the Egyptian flag. Egypt is not considered as a leading country in producing perfumes. France, on the other hands is considered so. So, European citizens might assume that this perfume is not worth buying. Hence, they will not respond positively to the commercials of perfume from USA. [5] Country of Origin Effect The issue about international marketing products, whether by personal selling, TV Advertising, or even off the screen selling, is that marketing the product outside its home country is not as easy as marketing it inside it. This is due to the many factors that need to be known about the consumers in countries the company is intended to export to. Such factors are like consumer behavior. [5] Consumer behavior dictates when, why, what, and where a consumer buys or doesnt buy a product. Conclusion If any company doesnt last for three years, this means the company is a failure. To assure success for a company, the marketing mix have to be well designed whether its a service or a manufacturer company. A very important and crucial aspect of the marketing mix is promotion, which is understated under Marketing Communication. To Assure proper communication of a message, all the above factors have to be taken into strict consideration: The message, the means, the market, the external legal and local factors. The message have to well-designed before it is sent. Thus, being aware of legal and local restrictions of countries is essential for giving green and red lights to marketing communication strategies. The marketing strategies have to be tested on the various markets, to prospect the outputs. Then, proper knowledge of the market needs is studied. Then, the right routes of communication are chosen to assure transferring of the message. The message has to be matched with the receiver s point of views. The major problem facing international advertisers is designing the best messages for each market served.[3] Taking some factors in consideration and neglecting some cause big problems, because in international marketing everything is related to one another.Since the sales amount depend largely on Marketing Communication, the sales department depend largely on the marketing department. Thus, The effective Marketing Communication is one of the keys to success of two departments in a company. Hence, no one in a company can deny the effective outcomes of effective commination.

Death of a sales man Essay -- essays research papers

No one has a perfect life. Everyone has conflices that they must face sooner or later. The ways in which people deal with these personal conflicts can differ as much as the people themselves. Some insist on ignoring the problem as long as possible, while some attack the problem to get it out of the way.   Ã‚  Ã‚  Ã‚  Ã‚  The book of a Salesman, is written by Arthur Miller. It takes place at Willy Loman’s - A 63 year old once popular salesman who’s lost his popularity and sales, not to mention his mind, small house in New York surrounded by apartments. Biff, a thirty-four year old son of Willy who has been searching for himself while working on farms in the west to the dismay of his father, returns from the west to visit his family although he doesn’t know how long he’s going to stay. Happy, the younger brother of Biff who tries in all he can to please his father and attempts to continue his father’s dream after he dies, is glad to see him, but Willy seems strangely irritated. Willy has a flashbacks time to time. Biff and Happy were promising high school students. Charley, a father who is fairly successful and offers Willy a job which Willy refuses on the basis of pride, comes to Willy’s house at night complaining of not being able to sleep . Charley and Willy play cards, but at the same time, Willy hold a conversation with his imaginary brother. Charley has no idea what’s going on and leaves. Linda tells Biff that Willy has attempted by crashing the car several times. Willy comes out of his reverie and speaks with his family about their jobs. Happy has an idea of starting a line of sporting goods so Biff decides to go to Bill Oliver to ask to borrow money. Willy decides to go to Howard the next day to ask if he can work in New York so that he wouldn’t have to drive 700 miles to work.. The next day Willy goes to Howard and Biff goes to see Oliver. They decide to celebrate their success by going out for dinner at night. Biff confronts Willy about his attempts and Willy denies everything. He tells Biff that he did not get any money from Oliver and has no hope go get any money. He accuses Willy of not know who he really is. However, after this, Biff cries and leaves. Willy realizes that Biff loves him and de cides to celebrate by himself by crashing the car which would give his family twenty-thousand dollar in life insurance. No one but his family and... ...f, when he couldn’t even afford to buy his wife new ones. Another secret is when Linda finds out that Willy’s trying to kill himself. She doesn’t let Willy know that she found out, so she’s letting the problem go on, instead of fixing it. In Act One, page 59, Linda states, â€Å"I was looking for a duse. The lights brew out, and I went down the cellar. And behind the fuse box---it happened to fall out--was a length of rubber pipe--just short......And sure enough, on the bottom of the water heater there’s a new little on the gas pipe....Everyday I go down and take away that little rubber pipe. But when he comes home, I put it back where it was.† Happy lies constently about everything and anything. An example is when they were at the resturant and he met some s. He told the s that Willy wasn’t his father. Charley’s family has an open relationship. Charley taught Bernard to be honest.   Ã‚  Ã‚  Ã‚  Ã‚  Third, there’s appearanceWilly’s family shared the need to be well liked, and wanted to have the personalities to â€Å"win friends and influence people,† Willy tried to make sure his â€Å"image† presented an air of leadership and success, but was more passive than he wanted to appear.

Behavior Therapy: Basic Concepts, Assessment Methods, and Applications

Behavior Therapy: Basic Concepts, Assessment Methods, and Applications. Different kinds of psychotherapies have existed throughout history, and have always been rooted in philosophical views of human nature (Wachtel P. , 1997). Specifically, behavior therapy intents to help individuals overcome difficulties in nearly any aspect of human experience (Thorpe G. & Olson S. , 1990). The techniques of behavior therapy have been applied to education, the workplace, consumer activities, and even sports, but behavior therapy in clinical settings is largely concerned with the assessment of mental health problems.In general, behavior therapy is a type of psychotherapy that aims on changing undesirable types of behavior. It engages in identifying objectionable, maladaptive behaviors and replacing them with healthier ones. . According to Rimm D. & Masters J. (1974), the label â€Å"behavior therapy† comprises a large number of different techniques that make use of psychological-especially learning- principles to deal with maladaptive human behavior. Behavior therapy is a relative new kind of psychotherapy (Corsini R. & Wedding D. , 2008).As a systematic approach, behavior therapy began in the 1950’s, in order to assess and treat psychological disorders. Behavior therapy was developed by a small group of psychologists and physicians who were not satisfied with the conventional techniques of psychotherapy (Thorpe G. et al, 1990). They linked behavior therapy to experimental psychology, differentiating it from other preexisting approaches. During behavior therapy’s first phase, the applied developed from principles of classical and operant conditioning. There are varying views about the best way to define behavior therapy.However, most health professionals agree to Eysenck's definition: â€Å"Behavior therapy is the attempt to alter human behavior and emotions in a beneficial way according to the laws of modern learning theory†. Erwin E. (1978), ins tead of proposing a specific definition for behavior therapy, he referred to some basic and important characteristics that this therapy possesses. According to Erwin, behavior therapy is used largely to lessen human suffering or to improve human functioning. He pointed out that it is a psychological rather than a biological form of treatment.In the cases of phobias treatment, behavior therapy is usually applied to treat the symptoms directly. Moreover, behavior therapy is characteristically used to modify maladaptive behavior or to teach adaptive behavior. This means that the focus is on individuals’ behavior. In some cases, behavior therapy techniques may even be used to reduce unwanted mental states as in Davinson’s (1968) use of counterconditioning to reduce sadistic fantasy, simply because the mental state itself is unwanted (as stated in Erwin, 1978).Another basic characteristic of behavior therapy is that it is often used in an incremental rather than a holistic fashion. Problems that are to be treated are first divided into their components and each component is treated separately. Last, behavior therapy is studied and used experimentally, being closely related to learning theory research. Three main approaches in contemporary behavior therapy have been identified (Corsini R. et al, 2008). These are the applied behavior analysis (ABA), the neobehavioristic meditational stimulus-response model, and the social cognitive theory.ABA refers to the application of the principles of learning and motivation from Behavior Analysis (the scientific study of behavior), and the procedures and technology derived from those principles, to the solution of problems of social significance. This approach is based on Skinner’s radical behaviorism. It identifies behaviors that should be extinguished and behaviors that are to be taught. It makes use of reinforcement, punishment, extinction, stimulus control, and other procedures derived from laboratory re search (Corsini R. et al, 2008).It is most frequently applied to children with autistic spectrum disorders, but is an effective tool for children with behavioral disorders, multiple disabilities, and severe intellectual handicaps. The neobehavioristic meditational stimulus-response (S-R) model features the applications of the principles of classical conditioning, and it derives from the learning theories of Ivan Pavlov, E. Guthrie, lark Hull, O. Mowrer, and N. Miller (as cited in Corsini et al, 2008). The S-R model has been linked to systematic desensitization and flooding.Systematic desensitization was developed by Joseph Wolpe (1958). It is a therapy for phobias based on counterconditioning -a technique for eliminating a conditioned response that involves pairing a conditioned stimulus with another unconditioned stimulus to condition a new response. If the new response in incompatible with the old response, so that only one response can occur at a time, then the new response can r eplace the old one. In systematic desensitization, patients visualize fear- evoking stimuli while relaxing, to associate the stimuli with relaxation instead of fear. (Lieberman D. , 2004).Flooding is another psychotherapeutic technique discovered by psychologist Thomas Stampfl (1967) (as cited in Harold, 1990) that is still used in behavior therapy to treat phobias. It works by exposing the individual to painful memories they already have aiming to put together their repressed feelings with their current awareness. Flooding works on the principles of classical conditioning (Lieberman D. , 2004). Social cognitive theory (SCT) refers to learning in terms of interaction between external stimulus response, external reinforcement, and cognitive meditational processes (Corsini et al 2008).Personal and environmental factors do not function as independent determinants; rather, they determine each other. It is mainly through their behavior that individuals produce the environmental condition s that affect their behavior in a mutual way. New experiences are evaluated in relation to the past; prior experiences help to subsequently direct and inform the individual as to how the present should be considered. Behavior therapy has mainly been associated with the era between 1950 and 1960, especially with the theories of I. Pavlov, E. Skinner, J. Wolpe, and A.Bandura (Yates A. , 1975). It is a clinical application of psychology that relies on empirically-validated principles and procedures (Plaud, 2001). Since the first behavior therapy alternatives to the psychoanalysis and other associated therapies were introduced almost 50 ago (Wolpe, 1958), constant improvements in behavior therapy have mostly been supplied by its foundation on conditioning principles and theories (Eifert ; Plaud, 1998). Specifically, behavior therapy relies exclusively on the experimental methodology initiated by I. Pavlov. Clinical applications of Pavlovian onditioning principles began in 1912, when one of Pavlov’s students, was the first to establish the counter-conditioning effect in the laboratory. Studies on anxiety have considerably assisted behavior therapy’s development. According to Wolpe and Plaud (1997), Wolpe’s experimental studies were based on the implications of early Pavlovian experiments by giving emphasis to the importance of the conditioning procedures. Actually, Wolpe made important contributions to behavioral therapy, such as proposing systematic desensitization and assertiveness training, both of which have become important elements of behavioral therapy.Albert Bandura is usually associated with the development of the social cognitive theory (Corsini et al, 2008). Albert Bandura's social cognitive theory derived from social learning theory. It aims to explain how behavioral principles and norms are learned through an interaction of the individual and his/her environment, mostly through the observing others. Skinner worked on radical behavi orism. He rejected traditional psychology and all the included concepts that referred to what he called mentalism.That meant any concept that revealed a belief in cause and effect relationships between mental activities and learned behavior. In the 1966 edition of his 1928 book, The Behavior of Organisms, Skinner still named the belief that emotions are important factors in behavior a â€Å"mental fiction. † In addition, he thought that it is wrong, or at least not scientific, to consider that people cry because they are sorry or tremble because they are afraid. Behavior therapy developed rapidly. Three â€Å"waves†, that actually are three divisions of the behavior therapy’s development, have been proposed.The first wave focused mainly on altering overt behavior. The second wave focused on the cognitive factors that contribute to behavior. This approach is also known as cognitive behavior therapy (CBT). The â€Å"third wave† of behavior therapy was propo sed by Hayes, Hollette, and Linehan (as cited in Corsini et al, 2008). It includes dialectical behavior therapy (DBT), and acceptance and commitment therapy (ACT). On the whole, DBT claims that some individuals, due to unfavorable environments during childhood and due to unknown biological factors, react abnormally to emotional stimulation.Their level of arousal increases much more rapidly, peaks at a higher level, and takes more time to go back to baseline. DBT is a technique for learning skills that aids to reduce this reaction. DBT applies mindfulness, interpersonal effectiveness, emotion regulation, and distress tolerance skills (Yates A. , 1975). Mindfulness skills include core skills. They are the most difficult skills to accomplish, but when learned, the process of thoughts and emotions occurs in an significantly different manner.Some of the processes included to the mindfulness skill, as listed by Corsini et al (2008), are the following: Observe or attend to emotions without trying to terminate them when painful, describe a thought or emotion, be nonjudgmental, stay in the present, focus on one thing at a time (one-mindfully). Mindfulness skills are applied in later sessions, when the other (three) types of skills on focus. Acceptance and commitment therapy (ACT) is a quite new type of psychotherapy, found by Steven C. Hayes in the mid 1990s.It is the development and combination of behavioral therapy and cognitive behavioral therapy (CBT), which has mostly been the established therapy for treatment of conditions like depression, anxiety, and post-traumatic stress disorders. Acceptance and commitment therapy, like CBT, is based on the philosophy of â€Å"Functional Contextualism†, a modern philosophy of science rooted in philosophical pragmatism and contextualism, suggesting that words and ideas can only be understood within some kind of context and they are therefore often misinterpreted due to the fact that people have individual contexts.An ad ditional therapy that has had an impact on ACT is Relational Frame therapy, a type of behavioral analysis focused on language and learning. ACT is differentiated from CBT since it directly accepts the thought, â€Å"Everybody hates me. † This thought is viewed without passion, and sometimes it is transformed to a phrase like â€Å"I am having the thought that everybody hates me. † Ding so may be repeated until the thought becomes defused. Hayes identifies about 100 defusion techniques in ACT. Previous distracting thoughts are not actively dismisses by the individual going through ACT.This is another distinguishing factor from CBT which intends to reduce distracting and unhelpful thoughts. ACT therapists argue that the process of their therapy is much briefer than CBT, and for that reason it is considered more effective. There is a variety of concepts referring to behavior therapy. Two main categories of those concepts are the learning principles and the personal variab les. In classical conditioning, the researcher begins with identifying a reflex response, one that is activated regularly by a specific stimulus (Thorpe et al, 1990). In humans, these reflexes include he eye-blink response to dust or a puff of air in the eye, and the reflex of the knee jerk reflex in response to a hit in the correct point by the researcher’s hammer. Such reflexes appear regularly without any particular guidance, so they are considered to be unlearned or unconditioned. Classical conditioning occurs when a new stimulus acquires the ability to trigger one of these reflex responses. Operant conditioning makes use of the principles of (positive or negative) reinforcement and (positive/negative) punishment to bring about a desired response. (Lieberman D. 1994). Positive reinforcement is the presentation of something pleasant or rewarding immediately following a behavior, but In Negative Reinforcement a particular behavior is strengthened by the consequence of the s topping or avoiding of a negative condition. Moving to punishment, negative punishment occurs when in an attempt to decrease the likelihood of a behavior occurring in the future, an operant response is followed by the removal of a desired stimulus, though in positive punishment an operant response is followed by the presentation of an aversive stimulus.Operant conditioning occurs when a consequence eventually becomes expected for a particular behavior. One example would be when a student is rewarded for getting good grades. The positive outcome of their behavior to study and achieve gain those grades is motivated by the anticipation of a positive result in addition to the good grades. In order to teach individuals complex tasks, Skinner proposed a system of successive approximations of operant learning where tasks are broken down into several steps that, when individually learned, summarily progress towards the complex task desired.Extinction refers to the reducing the probability o f a response when a characteristic reinforcing stimulus is no longer presented. Discrimination learning is the process by which individuals learn to differentiate their responses to different stimuli. When the opposite occurs, that is when individuals fail to discriminate between different situations ending up with behavior on situations other than that in which it was acquired, generalization takes place (Corsini R. et al, 2008). Personal variables that were proposed by Mischel (1973, as cited in Corsini R. et al, 2008), explain and â€Å"swapping† between individual and situation.They include the individual’s competences to create varied behaviors under appropriate conditions, his/her perception of events and people (including the self), expectancies, subjective values and self-regulatory systems. Behavior therapy is applied for and aims to treat only learned behavioral problems. Sometimes, however, health and learned behavioral problems coexist. Whether the individu al being in treatment has a learned behavioral problem alone, or a learned problem which coexists with a learned one has to be determined in the beginning of the process of behavior therapy.Two additional possible situations are either the individual in therapy to have a learned behavior problem as part of a psychosomatic disorder, or to have a medical problem that just appears to have been learned (Yates A. , 1975). Behavioral assessment is vital to behavior therapy. It developed rapidly during the 1970s, after initially being a covered part of behavior therapy in terms of research and professional development (Thorpe G. , et al, 1990). Now, behavior assessment is a rich and diverse subfield of behavior therapy that continues to develop rapidly.In clinical settings, behavior therapy is a method for treating mental health problems. Treatment involves proposing and putting into practice a plan of action that aims to resolve a problem. Deciding on the plan of action depends on the pro blem formulation so what has to be done in the early sessions of the therapy is the agreement of the therapist and the client on what is wrong and what has to be changed to improve or even eliminate it. Behavior therapy uses a number of assessment methods. In guided imagery the individual is guided in imagining a relaxing scene or series of experiences (Rimm D. t al, 1974). When an individual visualizes an imagined scene reacts as though it were actually occurring; therefore, imagined images can have a great impact on behavior. Role playing is a technique used in behavior therapy to provide partaking and involvement in the learning process (Thorpe G. et al, 1990). It helps the individual (learner) to receive objective feedback about his/her performance. Role playing techniques can be applied to motivate individuals pay more attention to their interpersonal state.One of its most important aspects is that it helps the learner experience a real life situation in a protected setting. Ph ysiological recording, self-monitoring, behavioral observation, and psychological tests and measurements are some more examples of the assessment techniques that can be applied during the behavior therapy (Corsini R. et al, 2008). In general, behavior therapists do not use standardized psychodiagnostic tests and projective tests. They broadly make use of checklists and questionnaires, self-report scales of depression, assertion inventories, etc.These assessment techniques are not sufficient for carrying out a functional analysis of the determinants of a problem, but they are useful in establishing the initial severity of the problem and charting therapeutic efficacy over the course of treatment. In conclusion, the clinical investigations of behavior therapists have significantly improved our understanding of how our behavior is coordinated with external events that occur in our lives; they have created ways of mediating in disturbing interpersonal aspects that were not efficiently t reated through other kinds of therapy.Behavior therapy can be applied to treat a full range of psychological disorders. These include anxiety disorders, depression and suicide, sexual dysfunctions, marital problems, eating and weight disorders, addictive disorders, schizophrenia, childhood disorders, phobias, pain management, hypertension, prevention and treatment of cardiovascular disease, etc. (Thorpe G. et al, 1990). References Corsini R, & Wedding D. (2008). Current Psychotherapies. New York: Thomson Brooks/Cole. Eifert, G. , & Plaud, J. (1998). From behavior theory to behavior therapy (pp. 1-14).Boston, MA: Allyn & Bacon. Erwin E. (1978). Behavior Therapy: Scientific, Philosophical, & Moral Foundations. New York: Cambridge University Press. Harold (1990). Handbook of Social and Evaluation Anxiety. New York: Plenum Press. Lieberman D. (2004). Learning and Memory: an integrative approach. United states: Thomson Wadsworth. Plaud, J. (2001). Clinical science and human behavior. Jou rnal of Clinical Psychology, 57, 1089-1102. Rimm D. , & Masters J. (1974). Behavior Therapy: Techniques and Empirical Findings. New York: Academic press. Thorpe G. , & Olson S. 1990). Behavior Therapy: Concepts, Procedures and Applications. Boston: Allyn and Bacon. Wachtel P. , (1997). Psychoanalysis, Behavior Therapy, and the Relational World. Washington DC: American Psychological Association. Wolpe, J. , & Plaud, J. (1997). Pavlov’s contributions to behavior therapy: The obvious and the not so obvious. American Psychologist, 52, 966-972. Wolpe, Joseph. 1958. Psychotherapy by Reciprocal Inhibition. Stanford, CA: Stanford University Press. Yates A. , 1975). Theory and Practice in Behavior Therapy. New York: John Wiley & Sons.

Positive environment indoors and outdoors Essay

It’s comfortable, interesting, attractive and appropriate for the child or children who use it. For some children it becomes like a second home where they eat and sometimes sleep. A suitable environment for a young baby will be very different from a suitable environment for a four or five year old although some features will be the same. Environments should be attractive and make children feel safe and secure and happy to be there and they should also be places where children can confidently play and learn. Research framework that supports a positive environment for children At the heart of this framework is an approach which recognises the right of all young children to high quality relationships, environments and services which offer a holistic approach to meeting their needs. Such needs should be interpreted broadly and encompass play, learning, social relationships and emotional and physical wellbeing. This approach is important for all children but is of particular benefit in offering effective support to those children and families requiring higher levels of support. Early intervention has relevance to a wide range of social policy but it is particularly relevant in early years, which will often be the earliest and best opportunity to intervene. We have identified 4 principles of early intervention. In short, these are: †¢ we want all to have the same outcomes and the same opportunities; †¢ we identify those at risk of not achieving those outcomes and take steps to prevent that risk materialising; †¢ where the risk has materialised, we take effective action; †¢ we work to help parents, families and communities to develop their own solutions, using accessible, high quality public services as required Outcome 3 how to look after children’s skin, hair and teeth How does a positive environment and routine support children and their families emotional needs? It teaches children how to behave with people in general, so it would help children know how to communicate with their parents and families positively and how to speak to visitors politely. It could also help children to talk to staff about worries they have if the staff are positive and approachable. Having a positive environment also allows parents to talk to the staff and feel included and equal. why is it important for children to have physical and mental time? Basics for a child’s good physical health: Nutritious food Adequate shelter and sleep Exercise Immunizations Healthy living environment Basics for a child’s good mental health: Unconditional love from family Self-confidence and high self-esteem The opportunity to play with other children Encouraging teachers and supportive caretakers Safe and secure surroundings Appropriate guidance and discipline Give children unconditional love. Love, security and acceptance should be at the heart of family life. Children need to know that your love does not depend on his or her accomplishments. Mistakes and/or defeats should be expected and accepted. Confidence grows in a home that is full of unconditional love and affection. Nurture children’s confidence and self-esteem. Praise Them – Encouraging children’s first steps or their ability to learn a new game helps them develop a desire to explore and learn about their surroundings. Allow children to explore and play in a safe area where they cannot get hurt. Assure them by smiling and talking to them often. Be an active participant in their activities. Your attention helps build their self-confidence and self-esteem. Set Realistic Goals – Young children need realistic goals that match their ambitions with their abilities. With your help, older children can choose activities that test their abilities and  increase their self-confidence. Be Honest – Do not hide your failures from your children. It is important for them to know that we all make mistakes. It can be very re-assuring to know that adults are not perfect. Avoid Sarcastic Remarks – If a child loses a game or fails a test, find out how he or she feels about the situation. Children may get discouraged and need a pep talk. Later, when they are ready, talk and offer assurance. Encourage children – To not only strive to do their best, but also to enjoy the process. Trying new activities teaches children about teamwork, self-esteem and new skills. Encourage Children to Play To children, play is just fun. However, playtime is as important to their development as food and good care. Playtime helps children be creative, learn problem-solving skills and learn self-control. Good, hardy play, which includes running and yelling, is not only fun, but helps children to be physically and mentally healthy. Children Need Playmates Sometimes it is important for children to have time with their peers. By playing with others, children discover their strengths and weaknesses, develop a sense of belonging, and learn how to get along with others. Consider finding a good children’s program through neighbors, local community centers, schools, or your local park and recreation department. Parents Can be Great Playmates Join the fun! Playing Monopoly or coloring with a child gives you a great opportunity to share ideas and spend time together in a relaxed setting. Play for Fun  Winning is not as important as being involved and enjoying the activity. One of the most important questions to ask children is â€Å"Did you have fun?’’ not â€Å"Did you win?† In our goal-oriented society, we often acknowledge only success and winning. This attitude can be discouraging and frustrating to children who are learning and experimenting with new activities. It’s more important for children to participate and enjoy themselves Why is it important for children to have quiet and rest time? He body need  time each day to recover from all the activity it has been doing, this is achieved through sleep and rest. There are 3 levels of quiet period. -sleep times are especially required for babies and toddlers, try to make sure that daytime naps are planned for the early afternoon so that the child will still sleep at night. -rest periods are needed for toddlers and pre-school -queit activitites are essential for all age groups as a break between other activities and a chance to recuperate these include things such as story time, doing a quiet activity ort listening to music all of which should use material that is soothing and not stimulating. Older children may enjoy watching tv for a short period of time Explain the basic nutrional requirements of children and young people Plenty of fruit and vegetables – children’s growing bodies require good nutrition and fruit and veg contain a multiple of vitamins, minerals and other healthy compounds. Citrus fruits and strawberries are rich in immunce system boosting vitamin C, carrots are loaded with eye health vitamin A and spinach is a good source if iron. Eating well also decreases the chance of childhood obesitiy and encourages health life style. Plenty of potatoes, bread, rice ,pasta and other starchy foods-starchy foods are a good source of energy and the mains source of a range of nutrients in a child diet, as well as starch they contain fibre, calcium, iron and B vitamins. The protein helps a childs body to grow and repair itself, the fibre helps get rid of waste products, and B vitamins help release energy and help to body to work properly. Some milk and dairy foods-milk and dairy products provide calcium, phosphorous, magenesium and protein which are all essential for health bone growth and development which can prevent and protect children from diseases such as brittle bone disorder later in life. The amounts of calcium in dair products are also beneficial for the development and maitainance of health teeth. Some meat, fish, eggs ,beans and other non-dairy sources of protein- these foods are rich in protein which is needed for lots of functions throughout the body, it is also a good source of vitamin B12 and iron which will help prevent iron deficincy anaemia, which is a common condition found in children and can result in children having little energy and looking pale. Explain the governments guidance on a balanced nutritional diet? The UK’s national food guide, the eatwell plate, defines the government’s advice on a healthy balance diet. The eatwell plate is a visual representation of how different foods contribute towards a healthy balanced diet. The plate model has been tested extensively with consumers and health professionals. The size of the segments for each of the food groups is consistent with government recommendations for a diet that would provide all the nutrients required for a healthy adult or child (over the age of 5). The eatwell plate, based on the 5 food groups, makes healthy eating easier to understand by giving a visual representation of the types and proportions of foods needed for a healthy balanced diet. Choosing a variety of foods from within the 4 main food groups will add to the range of nutrients consumed. This includes: plenty of fruit and vegetables  plenty of bread, rice, potatoes, pasta and other starchy foods some milk and dairy foods  some meat, fish, eggs, beans and other non dairy sources of protein Foods and drinks high in fat and/or sugar are not essential to a healthy diet, and should be consumed only in small amounts. Full weeks menu for placement. Where would you store the information on the child/young person who has their dietary needs? This information is made clear to all memebers of staff as we all help with dinner time, it is also kept in the childs file and is kept in the kitchen and on the side of the fridge. Who would know this information? Everyone at nursery is made aware as well all take part in food times Explain the basic food safety when providing food and drink to children/young people? Cover food= food is kept covered at all times to stop any dust, or flies that may get onto the food. Food is also cover to stop if from going bad/stale before it is given out to the children Label children’s own items- if a child brings in their own food/drink it is recorded in the base room of that child’s diary it is made aware to all  members of staff that the food has been brought in for that specific child. It is labeled with the child’s full name and base room and is stored correctly In date= all food is checked daily for food that is going out of date or is out of date, we give food out from the dates which are closer to becoming out of date first. If food has become out of date it is thrown away. Provide plates=plates are touched with staff who wear gloves and are washed in the dishwasher whenever they are used, the plates are dried then put away is a cupboard Wear gloves/aprons when dealing with food= all memebers of staff who are in the conservatory have to wear gloves when giving out food or drink or helping children with their dinner. Aprons are worn by the cook when preparing all meals Let child/young people choose their own food= at placement we give the child an option of a different side either beans,spaghetti, rice or so on the child is shown two bowls and points to the bowl they want the child does not tough the food in the bowl and when had been given a bowl canot swap for something else. How should a baby’s bottle be warmed=babys bottles are warmed by either poorinh water into the kettle boiling it then added the the baby’s milk and left to cool or if able to the babys bottle is heated in the microwave and left to cool.